Episode 19
More successful sustainability leadership with a theory of change
"You also need a theory of change. If you haven't understood what the big thing is you're trying to achieve, and you haven't understood how you are going to achieve that thing, then you have no theory of change and you're not going to achieve it."
Bob Gordon told me that when he started out as Head of Sustainability with Nando’s in the UK he didn’t really have a theory of change.
Bob’s now Director of Zero Carbon Forum, and has a very clear theory of change to support the hospitality sector to reduce, and then eliminate, their carbon footprin
In this interview Bob shares some of his story on that journey, and offers some really solid advice for sustainability directors and managers who want to get results and make a real difference, even at a time when businesses are facing acute commercial pressures.
Read the full show notes with links to resources at https://realise.earth/more-successful-sustainability-leadership-with-a-theory-of-change/
👉 Check out our new newsletter
What if we saw our purpose as helping create the conditions for people and the rest of nature to thrive – whatever happens? Read about Thrivable Field Notes…
Mentioned in this episode:
Upcoming events
Leadership for Susainability Online Meet Up 22 May 2025 Leadership for Sustainability Netwalks, Edinburgh, various dates Your Wild Nature 3 Day Women’s Retreat, Scotland, 30 May – 02 Jun 2025.
